Ecommerce & Digital Marketing Strategist APPLY NOW

DUTIES & RESPONSIBILITIES:

• Assist with day-to-day management of multiple client-focused e-commerce tasks in Shopify, such as updating and improving product listing content, installing and setting up new apps, implementing and testing conversion-focused features and functionality.
• Serve as primary stakeholder for routine website enhancements or bug fixes. 
• Manage email and SMS marketing channels based on client promotions and branded communications.
• Work directly with account lead in ideating marketing strategies and executions to meet client revenue goals and objectives.
• Assist with resizing and reformatting of branded assets, promotion banners, and other digital assets with device-specific optimized formats in-mind.
• Assist with the creation of ad creatives and copywriting for Facebook and Google Ads, for cold acquisition and retargeting strategies.
• Research and staying up-to-date with new e-commerce trends, capabilities, and social channels to drive revenue growth.
• Manage monthly client reporting of key metrics and KPIs through Excel or online dashboarding tools.

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree in marketing, business or related field.
• In-depth knowledge of digital marketing techniques and tools
• Proficient in e-commerce platforms and tools - Shopify, Klaviyo, Facebook Ads, Google Ads, Google Tag Manager, Google Analytics.
• Proficient in creative design tools - Adobe Photoshop, Adobe Illustrator, and other online creative tools.
• Natural curiosity to test new marketing concepts and tactics to drive performance metrics and KPIs.
• Understanding of advanced marketing principles.
• Ability to multi-task and meet strict deadlines.
• Excellent communication and interpersonal skills.
• Good understanding of organizational office tools.
• Ability to follow instructions and work independently on projects.